Reebok - Lincoln Center, New York, NY
This Reebok store is located on the ground level of the Reebok Sports Club in Lincoln Center. WB designed and oversaw the complete renovation of the 7,500 square foot Men and Women's Store. Since the store had to remain open, the renovation was designed in two phases. All merchandise was moved to the Men's side while construction was completed in the Women's section.
The design of the space included very elaborate display areas with high-end lighting design from below and above the merchandise. Extremely large screen monitors were located throughout the store. Reebok also required a separate HVAC unit to maintain a consistent temperature during extended retail hours.
Architect
Gensler
New York, NY
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160 Columbus Circle
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